Osasuna and BALR. have announced an agreement through which the luxury lifestyle brand will dress Club Atlético Osasuna off the field. BALR. will dress the first team, as well as the staff, on travels, starting on January 9, when los rojillos will travel to Riyadh to face F. C. Barcelona in the semifinals of the Spanish Supercup (January 11). This partnership marks an important milestone for Osasuna and BALR, combining the shared values of excellence, dedication, and passion for the game. As Osasuna's off the field fashion partner, BALR. will bring its unique blend of sophistication and contemporary style to the club and its players. BALR. will dress the first team, coaching staff, technical staff, and front office staff in pre-match outfits. The players and staff will showcase the soon-to-be-announced SS24 collection through iconic pieces in the BALR. range.

History meets style

The collaboration celebrates Osasuna's long history, where the streets of Pamplona become a catwalk, each step a testament to resilience and the relentless pursuit of greatness. In short, it is a collaboration where history meets style. Speaking about the collaboration, BALR. COO Olaf Berendsen said, "We are excited to announce the collaboration with Osasuna, a club deeply rooted in tradition and excellence. We will enhance the club's style off the field and elevate the pre-match experience for the first team and staff."

About BALR.

BALR. is a luxury lifestyle brand known for its high-end fashion, travel products, and accessories for men. Based in Amsterdam, the brand designs and develops football-inspired fashion and is the epitome of a modern lifestyle brand. Aspirational, focused, and in sync with its young and ambitious audience, BALR is all about inspiring greatness. BALR. It is part of the Juramy group, alongside agency Wannahaves, and the largest soccer community in the world: 433. 433 has some 100 million followers, adding up its profiles on Instagram, TikTok, and the 433 App.